Welcome To Study Ontario Canada Academy
Improve recruitment and impact your post-secondary enrolment numbers through analytics
Analytics for International Education is a free, online Google Analytics course designed specifically for those working in postsecondary education. Progressing from beginner to advanced topics, this course aims to enhance your recruitment efforts.
Explore the course
Overview
Bring cutting-edge, data-led recruitment to your post-secondary institution
Your website is your best recruitment tool – are you making the most of the data available to you?
In this course, you will gain a comprehensive understanding of Google Analytics and the value it brings to your everyday work. The materials covered will empower you to make data-led decisions.
By the end of this condensed course, you will be confident in using Google Analytics to build hypotheses that inform the success of your recruitment strategies and, ultimately, your institution’s overarching business objectives.
This course is ideal for anyone in postsecondary recruitment looking to connect the dots between leads and applicants.
Course Outcomes
Analyze website behaviour
The insights are there, if you know what to look for. The lessons in this course will demonstrate how your institution's website data can be used in informing student recruitment efforts.
Amp up collaboration
This course isn't a how-to on digital marketing for post-secondary or a how-to on enrolment management - but, it will provide you with a shared understanding and language to use across departments.
Make an impact
No more assumptions. You will have quantitative data on how your recruitment campaigns are performing, where you can make improvements, and what new opportunities are worth exploring.
Enhance Your Skillset
The data works for you now
-
You navigate and analyze data with ease
-
You inform recruitment at your institution
-
You make data-informed, actionable recommendations
-
You make an impact in your organization's bottom line
Course overview
Introduction
- Lesson 01. Course Introduction
- Lesson 02. Setting Campaign & Organizational Goals
- Lesson 03. Working Collaboratively
Beginner
- Lesson 04. Analytics Basics
- Lesson 05. Default Google Analytics Views
- Lesson 06. Vanity Metrics vs. Impact Metrics
Intermediate
- Lesson 07. Events, Goals, and Measuring Outcomes
- Lesson 08. Applying Segments to Understand Data
- Lesson 09. Introduction to Custom Reports in Analytics
Advanced
- Lesson 10. Analyzing Analytics Reports
- Lesson 11. Working with Multi-Source Data
- Lesson 12. Hypotheses, Recommendations, and Impacting Enrolment
Make an impact
The best recruitment efforts are data-focused. Improve enrolment with this free, self-paced course on Google Analytics for postsecondary institutions!
